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Bobbi Brown Luxe Lip Color is her boldest, most vibrant color ever. The sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned even after it’s removed. Ideal for anyone who wants the ultimate in color and treatment benefits in a lipstick, its formula also helps to visibly reduce the appearance of lip lines and relieve lip flaking. Plus, just one swipe delivers maximum-coverage color.